Mechanical wristwatches have updated itself from being just a timepiece to a style statement. These days, there is a greater demand for custom made watches. The watch that is made just for you.
Since they are tailor-made as per once liking, these watches are a bit expensive.
The next comes the limited series of watches. The more limited these are, the costlier they are. This model works on the principle that " people want to own something that no one has or very little other people have"
In my previous article on Reporter4Public "hmt-the-time-keepers-of-the-nation", I had explained about an iconic Indian Brand HMT and their famous watches like "Janata" and "Pilot". This brand got closed in 2016. But one of their Bangalore division with a limited capacity is still working.
They are mostly producing watches and selling the old inventory. These watches are mostly purchased by the collectors both young and old, who still value these historic watches.
HMT Watch Collector Group
The collectors have formed their groups. One of the famous collector group on Facebook is "HMT Watch Collector Group" started by an avid collector Prashant Pandey. A group member Mr Srinuvasu came up with a unique concept by consulting other members. They wanted some custom-designed HMT watches for their group members.
The other requirement was, something related to Karnataka be there in the watches.
Mr Kshitij Kumar, who has studied designing from NIFT, New Delhi, finally came up with the beautiful design. The Kannada digits on the dial with "GandaBerunda " logo. The blue theme augmented the looks.
The HMT designers accepted the design and released it as the limited edition watch. The HMT watch collector group members were the first customers and the first batch of stock lasted only for hours on the website.
What is the significance of "GandaBerunda"?
The two birds in one body. The male and the female, this mythical creature could give birth by itself.
It was the official emblem of Maharaja of Mysore, The Wodeyars.
It is the official symbol of KSRTC, police department of Karnataka and it is engraved on Vidhanasouda.
Where can you get HMT watches?
HMT has its website where you can purchase watches https://www.hmtwatches.in
I was lucky enough to get one of the Gandaberunda watches, it is my first custom made limited edition watch. This watch doesn't run on battery, its a mechanical watch, you have to key it to keep running.
On the occasion of the 74th independence day, when our prime minister gave a call to become "Atma Nirbhar". HMT was the first watch company to make India "Atma Nirbhar" in manufacturing timepieces.