Trinamool drops the Congress from its logo 02
Trinamool drops the Congress from its logo Sandeep Phukan NEW DELHI, MARCH 22, 2019 21:01 IST UPDATED: MARCH 23, 2019 10:56 IST SHARE ARTICLE 491 0 PRINT A A A Photo: Facebook/@AITCofficial Photo: Facebook/@AITCofficial MORE-IN General Elections 2019 All India Trinamool Congress It’s been 21 years since we became a separate entity, says party official. Two decades after starting out as a splinter group of the Congress, West Bengal Chief Minister Mamata Banerjee’s Trinamool Congress has quietly dropped the C-tag from its logo, banners, posters and all communication material. West Bengal’s ruling party from now on will just be called Trinamool. The move comes just ahead of the 2019 Lok Sabha election in which the party is hoping to be a key player in the Opposition camp. The party, however, will continue to be registered as the All India Trinamool Congress (AITC) with the Election Commission as it was recognised as a national party in September 2016. But in all other spheres, the party would be known as just Trinamool. The official Facebook pages of the party, Mamata Banerjee, Lok Sabha MP and her nephew, Abhishek Banerjee, and Derek O Brien, Trinamool’s leader in the Rajya Sabha, already reflect the change in name. “It’s been 21 years since we became a separate entity and everyone in Bengal calls us Trinamool,” a senior party functionary explained the logic behind the rebranding exercise. When it all began Ms. Banerjee started the Trinamool Congress in January 1998 after breaking up with the Congress for being ‘soft’ on the CPI (M), then the ruling party in the State. Though she was a Cabinet Minister in the Atal Bihari Vajpayee government at the Centre in 1999, the party’s turning point came after its popular agitation against land acquisition by the then Left Front government in Singur (2006) for a car factory and in Nandigram (2007) for a petro-chemical complex. The big political success, however, came during the 2009 Lok Sabha poll after it tied up with the Congress party. Trinamool won 19 Lok Sabha seats, while the Congress won six . Since then the Trinamool has not only trumped the Left Front but has emerged as the most powerful political force, twice winning the Assembly election (2011 and 2016) and several panchayat elections.